Pratap Swarup is the Chief Financial Officer with Bestseller India since August 2010 and has 20 plus years of experience.

He has worked in various industries viz. Consumer durable, Retail Trade etc. He was earlier associated with MIRC Electronics Ltd. & PJL Clothing India Ltd. and has a rich experience in both Wholesale & Retail.

He has established various best practices along the length & breadth of various aspects of Finance function during his varied stints in Corporates. Pratap has been instrumental in driving change initiatives through networks and institutionalize some of these for transforming the way business financial health is managed.

While Pratap has in his various assignments stimulated & driven business improvement initiatives such as improved enterprise cost reduction, procurement, pricing execution, and other process improvements and innovations, he also influences the strategy planning and future direction of the company. Under his financial leadership business has grown & delivered. Pratap believes that an integral approach of finance strategies & finance arrangements coupled with Strong IT systems with suppliers, customers, and delivery channels empowers business to excel in market place and in creating distinctive capabilities to leverage profitability scores for the company.